This is a nice, short article from Publisher's Weekly regarding a Web publishing panel at the currently going-on Book Expo America:
http://www.publishersweekly.com/article/CA6565197.html?desc=topstory#2
Fray.com publisher Derek Powazek says something very interesting; just another example of ASP being at the forefront of the free-media trend:
Publishers must embrace that new generation of “people who come to media expecting participation.” They must look at publishing books as creating relationships with people, “not just ink on paper.”